Portland Pickles Baseball
Social Media Manager for 2024 Season
Overview
The Portland Pickles are a collegiate wooden bat baseball team located in Portland, Oregon. The organization is known widely on social media for its humorous content, unique promotions and unforgettable mascot, Dillon T. Pickle.
Started as an intern in May 2024, but was quickly promoted to Social Media Manager and Coordinator for 2024 season. During this role, I acted as my own creative team. My role included
Graphic design for all content on socials and printing banners around the park
Live posting on social platforms daily during game days on TikTok, Instagram, Facebook and Twitter (around 100+ posts a day)
Directed and produced campaign planning with paid partnerships to fulfill packages
Daily newsletters promoting the game to season ticket holders and more
Paid advertisements on Instagram and Facebook
Photography during game days and special events of the team
Wrote and distributed press releases for upcoming events like THC release and giveaways
Worked with local news stations to promote Pickle coverage and establish relationships with journalists
Outreach and coordinate with influencers to create user generated content with fans
Created style guide for advertisements, player line up, final score graphic, fan of the week, and more
Metrics
May 2024 - August 2024
Instagram Performance
New Followers
22,300 (+60%)
Total Reach
7.1 million accounts (+2,340%)
Total Engagement
1.3 million accounts (+4,000%)
Total Impressions
16.4 million (+663%)
Reel Interactions
1.2 million (+16,053%)
Post Interactions
105,000 (+419%)
Post Views
1.2 million (+9,357%)
Profile Views
11,000 (+1,680%)
Total Likes
71,000 (+15,967%)
TikTok Performance
New Followers
2,500 (+4,385%)
Total Viewers
935,000 (+35%)
New Viewers
923,000 (+12,830%)
Highest Performing Posts
Take a look at my highest performing posts across all platforms (Instagram, X and TikTok).
From the infamous Strip City Night to beer bat chugs, the Pickles did it all this summer. The revival of Evel Knievel jumping 80 feet on the field over the mascot and selling CBD products at the first sport event. Everything happened at Walker Stadium
Photography