2024 Washington State University Panhellenic
Vice President of Public Relations
Overview
The Washington State University Panhellenic Council are elected officials to lead the Panhellenic community of 14 sorority chapters on the Pullman campus with the help of the Center of Fraternity and Sorority life office.
As the Vice President of Public Relations, I managed and maintained the Panhellenic Council’s social media accounts (3 Instagram accounts, Facebook, and TikTok) and website. I represented all 14 chapters online to potential new members, current community, and alumni. I also wrote and distributed multiple press releases for events, initiatives, and achievements within the community. During my role, I created a consistent brand look across all online platforms with a style guide.
Metrics
December 2023 - December 2024
Followers Gained
516 (+10%)
Accounts Reached
150,400 (+426%)
Accounts Engaged
7,000 (+33%)
Impressions
1.5 million
Profile Visits
38,000 (+526%)
External Link Taps
543 (+78%)
Graphics
I created and oversaw all graphics released on Panhellenic social media channels. Using my constructed style guide, I implemented consistent voice, look and feel throughout all platforms.