Social Media Coordinator
New Orleans Saints and Pelicans
New Orleans, Louisiana
Position Overview
Social Media Coordinator (December 2025 - Present)
Manage daily social content and strategy across Saints & Pelicans platforms (Instagram, Twitter, Facebook, Threads, TikTok, and Snapchat)
Lead real-time game day, practice and event coverage
Capture and edit short-form video and social-first photography
Build weekly and monthly content calendars across two professional sports brands
Collaborate with marketing, creative, video and partnerships teams
Develop and maintain brand voice and social visual guidelines
Identify social trends and cultural moments for timely content
Engage fans and communities through platform-native brand voices
Support influencer and creator collaborations to expand audience reach
Promoted from Social Media Associate (June 2025 - Nov 2025).
Social Media Associate for New Orleans Saints
Metrics for 2025-26 Season (June 2025 - Nov 2025)
500+ social posts published across Instagram, Facebook, X and TikTok
Generated 18M+ video views and 2.5M+ likes
Drove 38K+ shares and 30K+ comments
Contributed to a 20% increase in Saints TikTok views & reach (+2.5M)
Helped grow Saints TikTok's engaged audience by 19% (+333K)
Supported 40K+ new Instagram followers for the Saints
Per my role, I also act as a team photographer for both teams at games, practices and other events.
my photos from the season
my photos from the season
Telling the story of game day through Instagram and Snapchat stories
While the Pelicans and Saints travel for away games, one of my duties involves live posting on the Instagram, Facebook and Snapchat stories using the content uploaded from our team photographers/videographers at the game. It is then up to me how I want to creatively tell the story of gameday from arrivals, warm ups, graphics, game highlights and post-game celebrations.
Below is an example when the Pelicans played in Dallas against the Mavericks where I independently ran the social stories using our team photographer’s photos, Getty Images, broadcast highlights, our team videographer’s clips, and approved marketing graphics. These were posted live during game action.
The feed is the most important way to bring fans to the game digitally.
During Saint and Pelican gamedays, I package social content for Instagram, Facebook, X, TikTok and Thread feeds from various sources (broadcast, vertical video, production, AP/Getty images, live photographers etc). Below are some of my favorite and most memorable pieces from the 2025-26 season.
I love to capture and package evergreen content that bring fans closer to our players authentically.
This is one of the most vital content strategies. It can also be the most successful.