Media Pitch: Milestone Decisions Story
Nature of Assignment
Create a pitch to a selected journalist from the Media List about Milestone Decisions. The goal is to persuade media outlets pursue a story and therefore earn the visibility of the client.
Subject Line: Rep. Brandon Mitchel to Visit Moscow Nonprofit to Discuss Equitable Support for DSPs in Idaho
Dear Laura,
My name is Maggie Rasch, and I’m writing to express an upcoming story that you should look into. I read your recent coverage of the expansive school facilities bill at the legislative session in Boise. I deeply admire your statehouse reporting, and I think you would be a perfect storyteller for Milestone Decisions.
Milestone Decisions, a nonprofit with 24/7 care for disabled adults, is hosting Idaho District Six Representative Brandon Mitchel in April to discuss the shortage of direct support professionals (DSP) within the state of Idaho due to the current laws, which prohibit Medicaid and other funding for the profession. During their meeting at the Idaho State Capitol on Feb. 1st, Mitchel agreed to visit Milestone Decisions at one of their locations in Moscow, Idaho after discussing with a team of residents and employees about the Federal Medical Assistance Percentage (FMAP) and DSP career pipeline.
Milestone Decisions has been actively advocating for the Supporting our Direct Care Workforce and Family Caregivers Act in Idaho, and they believe this is a large step in the right direction for the DSP crisis. A certified nurse assistant (CNA) provides the same job description as a DSP, yet the pay gap is extreme between the two professions.
A great person to contact for more information about this story is Thea Fuhs, the Milestone Decisions Team Advocate. She attended the trip to the Capitol, and she is extremely insightful about the cause and company. Here is her listed information.
Email: thea.fuhs@milestonedecisions.com
I will be following up by the end of March with a scheduled date in April of the visit. Feel free to contact me for more information, and we can discuss more.
Thanks,
Maggie Rasch, Journalism and Advertising student at Washington State University
Cell: (971)-295-7037
Email: Maggie.rasch@wsu.edu