2024 Social Media Intern
WSU Football Team
Position Overview
Social Media Lead Intern for WSU Football
Manage and update social media accounts for the university football team on platforms Twitter, Instagram, Facebook, TikTok.
Long term campaign planning leading into the season, and concept development for specific games like Homecoming and Apple Cup.
Live posting during game days and spring practices on all platforms that matches the mood.
Creating quarter and final score graphics that fits the game and live posting on all platforms.
Shooting iPhone content for live updates and authentic engagement with fans.
Video editing and production skills for creating highlight reels, player interviews, and other video content during practices and off season.
Copy writing skills for crafting compelling captions and social media updates on the spot.
Metrics During Position
January 2024 - December 2024
Instagram Performance
Followers Gained
17,000 (+16%)
Accounts Engaged
95,000
Impressions
13 million (116,000%)
Accounts Reached
1.2 millon (+252,000%)
Interactions
675,000
Proud Projects
Holiday Bowl Game
The Cougs played against Syracuse for the Holiday Bowl in San Diego, California at the end of December. To prepare for our week long campaign, I helped conceptualize our corresponding theme, Top Gun. This included pre-planning graphics, video game day trailers, copy, and on theme songs. On game day, I independently led the team of photographers and videographers during pregame and live posting on Instagram, Facebook and Twitter (X). I updated the Instagram story, cut broadcast clips for big plays, created fitting copy for the game’s tone, and updated quarter score graphics during the game as the only social media intern.
Click here to see some of my top posts from the Holiday Bowl Game.
Homecoming: A Throwback to the Past
Throwback was the theme for our homecoming game, so we shot everything on camcorders and film. I helped involve local businesses by shooting and producing an Instagram reel with Pullman Vintage Market, a second hand clothing pop up store. In addition, I aided in the planning for uniform reveal and elevating the Instagram story with new stickers/border. On game day, I acted as Social Lead to live post all content from photographers and videographers on Instagram, Twitter (X), Facebook and TikTok including final and quarter score graphics as well.
Take a look down below at the Instagram story I led during Homecoming with new filters, text, and stickers to elevate WSU Cougar FB.
National Signing Day 2024
I oversaw all social media posts for National Signing Day for the WSU Class of 2025. I preplanned all copy, organized carousels for Instagram, and led the creative team during the day of events. This involved incredible planning, preparation, and precision with complex Twitter (X) threads of Hudl highlights, graphics, and more. At the end of the day, we signed 22 new players, with each player getting an Instagram carousel, two X threads and Facebook post.
